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The Market Of The Cheap Mobile Phone

In China, there are existed more than 900 million of farmer whose education level is very low & annual income at around USD400 only. For such money, it’s enough for surviving, else of food, every village family demand for a mobile phone. The village users, the 900 million of population, demand only for voice. And the retail price of the phone needed to be at around USD50.00. People also do not demand for any more mobile phone accessories, just a charger & a battery pack is enough.

Currently, Nokia sell a lot of the mobile phone in China where most of the Nokia’s users are from the city especially from Beijing, Shanghai & Shen Zhen. For only those 3 cities, there are near 30 million of fixed population. However, the low price phone is the biggest pie where most of the multinational company neglected.

Dealing with the village people is different than the people living in the city. With the local people speak with the local regional language is more easy to sell the product. People trust the identity more than the points.

Currently, there are 70 licensed mobile phone manufacturers, most of them are producing the low price mobile phone, and only few of them produce the smart phone, MP3 phone or local mode, TD-SCDMA, 3G phone. And all of them are profitable. It’s due to the high growing rate of the mobile phone users from the China village market.

In the coming 10 years, at least 100 new cities are going to build in China for shifting the farming population into the industrial population, the income from such community will increase a lot, their buying behaviors & taste will change too. It’s the time for the foreign enterprise to start to observe the changing of that market.

Wai Sum Chu runs 2 online shop in Hong Kong & operates a factory in china.

Source: www.articlecity.com